The Super Bowl of Out of Home

Nobody actually likes their cable company. Why should they? Cable companies usually suck. But we needed to tell people about the Altice One, a new entertainment system by Optimum – a cable company who doesn’t totally suck. So we created a campaign that speaks to the skeptic in all of us.

All ads were developed, written, concepted and produced by myself and Sarah Azulay.

Creative Direction by Jim Robbins, Felipe Pavani & Joao Coutinho. Producer: Barb Resua

Along with a full TV campaign we ran OOH and print ads in trusted sources like local newspapers.

And of course some fun behind the scenes.