There’s No Taste Like Home
A few years back, my ECD told my partner and I about this tiny brand called Farmhouse.
They had no money, no look, no tone, no previous work … nothing.
But it would be our chance to build something from the ground up.
So Sarah Azulay and I became creative directors for Farmhouse, developing a new tagline, new tone, look, feel — everything.
It started small, with just a few print ads and our new tagline.
Then we brought There’s No Taste Like Home® to life in online video, billboards and social concepts that made me so hungry during edits.
Even working with the brand to evolve the tone to launch new delicious products like Farmhouse Breakfast Breads.