Copywriter / Copyreader

Farmhouse

There’s No Taste Like Home

A few years back, my ECD told my partner and I about this tiny brand called Farmhouse.
They had no money, no look, no tone, no previous work … nothing.
But it would be our chance to build something from the ground up.
So Sarah Azulay and I became creative directors for Farmhouse, developing a new tagline, new tone, look, feel — everything.

It started small, with just a few print ads and our new tagline.

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Then we brought There’s No Taste Like Home® to life in online video, billboards and social concepts that made me so hungry during edits.

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Even working with the brand to evolve the tone to launch new delicious products like Farmhouse Breakfast Breads.

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