EXTRA … IN A GOOD WAY

Kettle Chips have been around for a long time. Even the word kettle sounds old. But the people who grew up with ‘em are literally all grown up.
We needed to introduce a new generation to the chips that are extra crunchy, extra flavorful and extra in a good way.

Campaign concept, tagline and original scripts by myself and Sarah Azulay. Creative Direction by Gretchen Mentor and Molly Runge.
Pivot to animation by COVID-19.

Viewer feedback below.

Then came the re-launch of Kettle Brand’s newest line of flavors: Krinkle Cut. These flavors are a little more extreme, so they got the extreme sports treatment.

Then on Kettle Brand’s social we created a suite of social content with absolutely no chill.