Copywriter / Copyreader
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Altice

Meet the Skeptics

Nobody likes their cable company. And why should they?
Cable companies for the most part suck. So if your cable company introduced a new entertainment system that actually doesn’t suck … you would never believe them.
So we created a campaign that speaks to that skeptic in all of us.

Art direction by Sarah Azulay.

 

Along with a full TV campaign we ran OOH and print ads in trusted sources like local newspapers.

And of course some fun behind the scenes.